In March 2017 I finished NBA Life for Hitcents.com, making hiphop tracks and sound effects. The NBA is a big brand so it was quite a load to carry. The goal: step into the mind of a high profile NBA athlete and give the player the opportunity to feel like a star. The art has a sort of “retro futurist” look with heavy fashion influence. From that jumping off point, I included several peacocking moments in the soundtrack. Think of a high status person who wears outlandish cloths and gets away with it because he has incredible self-confidence.

Working with Hitcents was a great experience and I’m looking forward to working with them again if the opportunity arises. Here is some gameplay video.

The game is no longer on the market, unfortunately, but my work was well received. Here’s what they had to say about working with me:

“Working with Jared was a joy. He could take a little direction and chase down and zero in on the right sound. Our team provided some visual mood boards and a few track samples and Jared ran with it from there. One thing I enjoyed in particular was his self-sufficiency. He did not require a lot of feedback to keep moving forward and he continued shaping the music and SFX, polishing them with each update. His expertise and attention to detail was a great value to our project. I would gladly collaborate Jared again, and recommend his talents and services to others.”

-Joe Tudor

Creative Director at Hitcents.com